windsailbrown4.jpg
bg-wood.gif
bg-jeans.gif
bg-wood.gif
windsailbrown4.jpg

DIRECTION, EXTENSION.


SCROLL DOWN

DIRECTION, EXTENSION.


 

Reach. Revenue. Retention. Reviews.

These make up today's digital reality for many brands. I offer a unique blend of agency and client-side expertise that will provide direction, alleviate digital pain points & extend teams’ knowledge of the digital space.

 
bg-wood.gif

WHAT I DO


WHAT I DO


 

I work hard, for you.

I offer the expertise below, customizable for nuanced industry needs. Both client-&-agency-side experience in these industries informs every approach. 

Wherever you are in your digital journey, I can:  

2 | Provide a Digital Roadmap

Following a baseline analysis, a strategic digital growth path will be prepared, taking all of your business, technology & marketing goals into account.

1 | Capture Your Baseline

This includes analysis & re-tooling of your digital budget, pulling, reviewing & sharing critical analytics & creation of a digital governance plan for internal & external teams.

4 | Engage Your Digital Audiences

Using search, cross-channel targeting, influencers & activators, I’ll engage your audiences where they are, when they’re there & critically, why they’re there. 

3 | Build your Digital Foundation

Optimize & align your digital channels at one time, poising them for parallel, measurable, revenue-driving growth.

 

6 | Empower Leadership, Sales & Marketing

 Proprietary, customized digital toolkits & training get teams up and running on specific digital channels &/or platforms in no time.  

5 | Manage Your Digital Channels & Platforms

Friday Digital provides ongoing content development & management across relevant digital commerce & marketing channels. See specific platform expertise below


FOR THE HOSPITALITY SPACE

I’ve created repeatable digital channel management processes to help clients launch new hotel brands as well as new & renovated properties in the digital space & easily manage property divestitures across digital channels. I also also offer a proprietary Response-In-A-Box Toolkit to train hospitality staff at all levels to effectively respond to both positive & negative reviews.



 
bg-jeans.gif

HOW I DO IT


HOW I DO IT


 

Experience excellence.

Different industries each have specific digital needs. Friday Digital Group can help with the BUILD, OPTIMIZATION, RESOURCE PLANNING, MANAGEMENT, TRAINING or GOVERNANCE of any of the following:

 

Digital Analytics:

  • Google (Web, AdWords)

  • Social channels

  • Email platforms

  • Sentiment platforms

  • Survey & feedback services

 

Hospitality & Real Estate-Specific Channels:

  • Leonardo & Ice

  • OTAs (Optimization, Ads)

  • TripAdvisor (Optimization, Ads, 3-packs)

  • Proprietary Hotel Brand extranets & Platforms

  • Google (3-packs, places listing, Google+, maps)

  • Digital Broker channels

  • Entrata & Yardi

 

Business & Social Engagement Channels

  • Website & digital brand planning

  • Website structure and content strategy

  • Build, optimization & ongoing management of social channels

  • SEO & SEM planning & growth assurance

 

Ratings & Reviews Channels

  • Yelp

  • TripAdvisor

  • Google

  • Mobile Apps

  • Facebook

  • YouTube

  • FourSquare

  • Industry-specific (Angie's list, Urban Spoon, etc.)

  • Brand-specific (e.g., MVRs)

  • Review management platforms for small businesses

 

E-Commerce, Content & Campaign Management Platforms

  • Adobe CQ

  • Hubspot

  • Marketo

  • Endeca

  • JIRA

  • SharePoint

  • WordPress

  • Squarespace

  • Email (Constant Contact, ExactTarget, MailChimp, Lyris, more)


Get in touch if one of your critical needs is missing, chances are that one of our highly-respected partners knows it well. 

 
bg-wood.gif

PARTNERS


PARTNERS


 

Like you, I don't go it alone.  

Collaboration with seasoned digital professionals in the branding, design, animation, development, data, print  & media spaces to meet brand goals has brought me greaqt success. Ask about these incredible nationwide agencies and individuals

For example, I’ve partnered with the creator of an innovative online Ratings & Reviews platform which provides a unique analytical view into a brands reviews across all relevant channels. It's ideal for hospitality brands who do not have the need for a large, expensive back-end management platform. 

I also offer a proprietary Response-In-A-Box Toolkit to train hospitality staff at all levels to effectively respond to both positive & negative reviews.


Feedback From Partners

"I've partnered with Jordan on several proposals, together we offer a complimentary set of skill sets and client rosters. I've also known and worked with Jordan Lynne for many years and can personally vouch for her passion for the digital space and exceptional strategy skills she brings to the table. I'll continue to partner with and trade opportunities las they arise."  - Geoff Sass, Independent Digital & Brand Consultant and former SVP, Digital at Olson