These make up today's digital reality for many brands. I offer a unique blend of agency and client-side expertise that will provide direction, alleviate digital pain points & extend teams’ knowledge of the digital space.
I offer the expertise below, customizable for nuanced industry needs. Both client-&-agency-side experience in these industries informs every approach.
Wherever you are in your digital journey, I can:
Following a baseline analysis, a strategic digital growth path will be prepared, taking all of your business, technology & marketing goals into account.
This includes analysis & re-tooling of your digital budget, pulling, reviewing & sharing critical analytics & creation of a digital governance plan for internal & external teams.
Using search, cross-channel targeting, influencers & activators, I’ll engage your audiences where they are, when they’re there & critically, why they’re there.
Optimize & align your digital channels at one time, poising them for parallel, measurable, revenue-driving growth.
Proprietary, customized digital toolkits & training get teams up and running on specific digital channels &/or platforms in no time.
Friday Digital provides ongoing content development & management across relevant digital commerce & marketing channels. See specific platform expertise below.
I’ve created repeatable digital channel management processes to help clients launch new hotel brands as well as new & renovated properties in the digital space & easily manage property divestitures across digital channels. I also also offer a proprietary Response-In-A-Box Toolkit to train hospitality staff at all levels to effectively respond to both positive & negative reviews.
Different industries each have specific digital needs. Friday Digital Group can help with the BUILD, OPTIMIZATION, RESOURCE PLANNING, MANAGEMENT, TRAINING or GOVERNANCE of any of the following:
Google (Web, AdWords)
Social channels
Email platforms
Sentiment platforms
Survey & feedback services
Leonardo & Ice
OTAs (Optimization, Ads)
TripAdvisor (Optimization, Ads, 3-packs)
Proprietary Hotel Brand extranets & Platforms
Google (3-packs, places listing, Google+, maps)
Digital Broker channels
Entrata & Yardi
Website & digital brand planning
Website structure and content strategy
Build, optimization & ongoing management of social channels
SEO & SEM planning & growth assurance
Yelp
TripAdvisor
Mobile Apps
YouTube
FourSquare
Industry-specific (Angie's list, Urban Spoon, etc.)
Brand-specific (e.g., MVRs)
Review management platforms for small businesses
Adobe CQ
Hubspot
Marketo
Endeca
JIRA
SharePoint
WordPress
Squarespace
Email (Constant Contact, ExactTarget, MailChimp, Lyris, more)
Get in touch if one of your critical needs is missing, chances are that one of our highly-respected partners knows it well.
Collaboration with seasoned digital professionals in the branding, design, animation, development, data, print & media spaces to meet brand goals has brought me greaqt success. Ask about these incredible nationwide agencies and individuals.
For example, I’ve partnered with the creator of an innovative online Ratings & Reviews platform which provides a unique analytical view into a brands reviews across all relevant channels. It's ideal for hospitality brands who do not have the need for a large, expensive back-end management platform.
I also offer a proprietary Response-In-A-Box Toolkit to train hospitality staff at all levels to effectively respond to both positive & negative reviews.