Making users feel at home
AMERICAN HOMES 4 RENT
The Opportunity
Provide a COMPETITIVE CONTENT-EDGE for an online rental-home industry leader focused on military relocations.
The Challenge
Drive RETENTION & LOYALTY while ensuring an ONGOING PIPELINE for over 9,000 rental homes nationwide.
The Solution
Launch a content-driven REACH, RESPOND, RETAIN & RENEW digital methodology, which included:
Segmenting the language used across renter journeys
Execution of a content foundation strategy, ensuring that all digital channels were optimized as either retention & revenue streams
Targeting REGIONAL HUBS, to ensure content was reaching the right prospective audiences
Implementing a RESPONSE-IN-A-BOX TOOLKIT, enabling nationwide offices to manage & effectively respond on digital review & rating channels
Providing a 12-month DIGITAL CONTENT ROADMAP for to leverage in preparation for expansion into new regions & growth in residents & staff
Platforms & Expertise Included:
YARDI Usability & Feature integation
Online BROKER CHANNELS
MOBILE Optimization
CONTENT, COPY, CREATIVE Direction & Implementation
EMAIL (Constant Contact & Outlook)
SOCIAL MEDIA (Facebook, Pinterest, LinkedIn, YouTube)
RATINGS & REVIEWS: Yelp, Google
SURVEYS: New & Current Residents
SEO/SEM Optimization
The Outcome
In just FOUR months:
264% increase in resident email opens
388% increase in average daily Facebook reach
290% increase in weekly average engaged Facebook users
350% increase in total star ratings on Yelp & Google
70% increase in positive reviews surfaced on *Google & Yelp
418% increase in resident email click-throughs
*Results may shift from time of capture due to channel algorithms.