Making users feel at home

AMERICAN HOMES 4 RENT      

 

The Opportunity

Provide a COMPETITIVE CONTENT-EDGE  for an online rental-home industry leader focused on military relocations.

The Challenge

Drive RETENTION & LOYALTY while ensuring an ONGOING PIPELINE for over 9,000 rental homes nationwide. 

The Solution

Launch a content-driven REACH, RESPOND, RETAIN & RENEW digital methodology, which included: 

  • Segmenting the language used across renter journeys

  • Execution of a content foundation strategy, ensuring that all digital channels were optimized as either retention & revenue streams

  • Targeting REGIONAL HUBS, to ensure content was reaching the right prospective audiences

  • Implementing a RESPONSE-IN-A-BOX TOOLKIT, enabling nationwide offices to manage & effectively respond on digital review & rating channels

  • Providing a 12-month DIGITAL CONTENT ROADMAP for to leverage in preparation for expansion into new regions & growth in residents & staff

Platforms & Expertise Included:

  • YARDI Usability & Feature integation

  • Online BROKER CHANNELS

  • MOBILE Optimization

  • CONTENT, COPY, CREATIVE Direction & Implementation

  • EMAIL (Constant Contact & Outlook)

  • SOCIAL MEDIA (Facebook, Pinterest, LinkedIn, YouTube)

  • RATINGS & REVIEWS: Yelp, Google

  • SURVEYS: New & Current Residents

  • SEO/SEM Optimization

The Outcome

In just FOUR months:

  • 264% increase in resident email opens

  • 388% increase in average daily Facebook reach

  • 290% increase in weekly average engaged Facebook users

  • 350% increase in total star ratings on Yelp & Google

  • 70% increase in positive reviews surfaced on *Google & Yelp

  • 418% increase in resident email click-throughs

*Results may shift from time of capture due to channel algorithms.